Business and Marketing Strategy
Bring clarity and commercial focus to the next 12 months of your business
If revenue has levelled off, enquiries are unpredictable, or you’re relying too heavily on repeat business, it’s a sign that the strategy needs attention. This is the point where stepping back and getting clear on what you’re trying to achieve becomes essential.
Strategy sessions are designed to do just that so that you can approach the next 12 months with clarity and a stronger commercial focus. Whether you’re working on your own or leading a small team, you’ll walk away knowing exactly what you need to do, why it matters and what steps you need to take for further growth and profitability.
How We Can Work Together
There are two options, depending on where you are in your business journey
Some clients need clarity just for themselves. Others need a deeper, joined-up view that includes their team.
Strategy Session
For solopreneurs who want clear direction and a plan they can follow.
Running a business on your own can feel overwhelming and frustrating at times. You may not be getting the volume of new enquiries you want, your income may have plateaued, or the pipeline feels unpredictable. With so much guidance out there, it’s hard to know what will genuinely move things forward.
This session helps you cut through that noise and focus on the things that will make the biggest difference. It will help you understand what your business needs right now, and give you a clear plan to support your revenue goals throughout the year ahead.
What's included
- A short pre-session diagnostic survey to help me understand your goals and challenges
- A focused 90 minute strategy conversation, shaped around your business and how you want it to grow
- A written 12 month Business and Marketing Blueprint within 1 week of the call, including a 90 day marketing plan with prioritised actions
- Messaging themes, content priorities, and practical next steps
- A 30 minute refinement call 2 weeks after the written plan is delivered to answer questions, make any adjustments and check progress
This is ideal if you want clarity, simplicity, and a plan you can move forward with at your own pace.
Prices from £697
CEO Strategy Day
For owner managed businesses with a small team who want a more in-depth strategic direction for their business and marketing.
Once your business reaches a certain stage, the questions shift towards growth, profitability, capacity, and the demand you need to support your next phase. You want a strategy that strengthens day-to-day decision making and supports longer term growth.
A CEO Strategy Day gives you the space to think at a leadership level. It is a deeper, more considered session that looks at your business model, marketing approach, team capability, and the opportunities ahead.
What the day typically includes
- Pre-work to understand your goals, commercial priorities, and internal structure
- A half-day or full-day workshop (virtual or in person) focused on clarity and direction
- A joined-up business and marketing strategy shaped around your next 12 months with clear focus on profit and pipeline.
- Stronger positioning, clearer messaging, and a realistic roadmap for your team
- Priority actions for everyone involved so implementation feels manageable and measurable
- A follow-up session to refine decisions and support momentum
This is ideal if you want a more strategic, commercially grounded view of your business and a plan that everyone can work from.
Prices from £1,500
Bespoke Strategic Projects
For multi-brand organisations or businesses with wider strategic needs.
Some businesses need a more comprehensive level of support. That might be a full marketing audit, a multi-channel strategy, product-level positioning, or a more detailed commercial review. The aim is to strengthen performance across core areas such as enquiry volume, conversion, customer experience, and the clarity of your brand positioning.
For these projects, I create tailored proposals based on the outcomes you want and the resources you have in place.
Which option is right for you?
A simple guide to help you choose:
| Your situation | Best fit |
|---|---|
| You run your business alone and want clarity for the year ahead | Strategy Session for clarity and a focused plan |
| You lead a small team and want a deeper commercial and marketing review | CEO Strategy Day for deeper commercial direction |
| You have multiple brands, complex needs, or require broader strategic support | Bespoke Proposal for complex or multi-brand growth |
Ready to step into your next stage of growth?
Whether you choose a focused Strategy Session or a more immersive CEO Strategy Day, the aim is the same. You walk away with clarity, confidence, and a plan that supports your business through the next 12 months.
Frequently Asked Questions
How do I know which strategy option is right for me?
If you run your business on your own and want clarity on what to prioritise, the Strategy Session will give you everything you need. If you have a small team or want a deeper commercial review of the business, the CEO Strategy Day is usually the better fit. If you’re unsure, we can talk it through before you book.
Will this help if I’m already doing some marketing but feel stuck?
Yes. Many clients come to me with something already in place, but it isn’t working as well as they’d like. The aim is to help you understand what to keep, what to refine, and what to let go of so you get stronger results from the time and budget you’re already investing.
Do you cover both business and marketing strategy?
I do. Marketing doesn’t work in isolation, so we look at the wider picture: your goals, revenue model, positioning, customer journey, and the way the business operates. This helps you create a more joined-up plan for the year ahead.
Will I receive something in writing after the session?
Yes. You’ll receive a clear Business and Marketing Blueprint summarising your 12 month direction and your 90 day activation plan, including messaging themes and priority actions.
What happens after the session or CEO Day?
You’ll have a refinement call to check progress, ask questions, and make sure the plan still feels realistic. If you want longer term support afterwards, we can discuss options, but there’s no pressure.
Can I involve my team in a CEO Strategy Day?
Absolutely. Many clients bring key team members into all of just parts of the session, so everyone understands the plan and their role within it. We can discuss what would work best for your business.
Do you offer bespoke strategy work for larger or more complex businesses?
Yes. For multi-brand organisations or businesses with wider needs, I create tailored proposals. These can include audits, multi-channel marketing strategies, or more ongoing strategic support.
Do I need to prepare anything before we work together?
I will send you a short diagnostic questionnaire to complete before your strategy session. It takes around ten minutes and helps us start with clarity so we can make the best use of our time together.
How soon can I get started?
Sessions are usually available within two to four weeks. If you need something sooner, get in touch and I’ll see what’s possible.
What Clients Say
