I have to say, sometimes, yes it is!

That may sound odd coming from someone who has spent the past 25 years helping businesses with their marketing, but there are times when money spent on marketing may just as well be flushed down the toilet! Especially when it comes to those ‘random acts of marketing’ which so many businesses get sucked into!!

Are you contemplating a well-deserved break this festive season? While the holiday spirit may be calling, it doesn’t mean your marketing efforts should hang up their hats too.

Your ideal client (or ideal customer) is someone who finds the perfect solution for their problems or needs in the products or services you’re selling.

In truth most business aren’t communicating any where near enough. Be that with prospects, current customers or those that have lapsed.

Why?

With more uncertain times ahead here are some steps you could (should!) take this week to strengthen your business over the weeks and months ahead:

Regardless of the size of your marketing budget (if you even have one) there are a number of low cost activities which every business should be making use of.

Email lists are considered one of the most valuable assets for your business. Why is that?