How to Write a Simple, Strategic Marketing Plan for Your Small Business

Marketing becomes far more complicated than it needs to be when there’s no clear plan behind it. You end up reacting to whatever feels urgent, posting when you have a spare moment, or trying different tactics because you’re hoping something will work. It’s an easy pattern to fall into, but it rarely leads to consistent […]

How to do a mid-year business review

Remember those goals you set back in January? You may have scribbled them into a shiny new notebook, fuelled by enthusiasm and dreams of success during the year ahead. But now it’s June and if you haven’t looked at them since, you’re not alone. The reality is: life and business don’t always go to plan. […]

Is Marketing A Waste of Money?

I have to say, sometimes, yes it is!

That may sound odd coming from someone who has spent the past 25 years helping businesses with their marketing, but there are times when money spent on marketing may just as well be flushed down the toilet! Especially when it comes to those ‘random acts of marketing’ which so many businesses get sucked into!!

Why Your Marketing Shouldn’t Take a Holiday

Are you contemplating a well-deserved break this festive season? While the holiday spirit may be calling, it doesn’t mean your marketing efforts should hang up their hats too.

Why your ideal client document is useless!

Your ideal client (or ideal customer) is someone who finds the perfect solution for their problems or needs in the products or services you’re selling.

Are You Communicating Enough?

In truth most business aren’t communicating any where near enough. Be that with prospects, current customers or those that have lapsed.

Why?

Control the Controllables

With more uncertain times ahead here are some steps you could (should!) take this week to strengthen your business over the weeks and months ahead:

5 Low Cost Marketing Tools

Regardless of the size of your marketing budget (if you even have one) there are a number of low cost activities which every business should be making use of.

How To Get More Email Subscribers

Email lists are considered one of the most valuable assets for your business. Why is that?